About Us

Handbag Designer LAB (HDL) is dedicated to sharing insider secrets of fashion design experience, knowledge, and resources to new, up and coming fashion designers with an emphasis on handbags and accessories.

HDL shares over a combined 50 years of fashion design experience, knowledge, and resources to new fashion designers with an emphasis on handbags and accessories. We take you step by step into a hands-on experience of making your own handbag from conception to first sample and beyond. Our 2 hour live workshops are located in the heart of the fashion district in the fifth largest fashion city of downtown Los Angeles, California. Your understanding and knowledge will grow as you interact with top handbag designers, contractors and sewers to create your own handbag.

For the more advanced designers, we help you get to the next level in your journey to success as a handbag designer with soup to nuts one on one consulting and coaching services. Together, we guide you through the challenges of launching a line and getting it to market in the new economy by customizing a detailed plan to becoming a designer of fine handbags in the exciting market of fashion.  

Join world renowned handbag designer Gina Alexander on Handbag Designer LAB’s exclusive 10 day European tour of couture houses, trade shows, and iconic landmarks of Paris France and Milan Italy to immerse you as a budding fashion designer in the world of luxury handbag and accessory fashion. Learn from veteran designers how to launch your own fashion line while touring Europe through an intense 8 part curriculum.

See Paris, Rome, Florence, Milan through the eyes of the likes of Chanel, Gucci, Prada, and LVMH. Explore these iconic cities through the lens of the fashion world and while taking in their unique beauty and relevance to fashion, pour your experience and inspiration into your own collection like the greats have done for centuries.

“Before you leave this earth you want to be able to say I made this…” Gina Alexander