Handbag Designer Lab Tour 2024 

Have you seen a handbag or a women’s accessory and thought “I could design that and make it better!“, but in your head you said you had no idea how to create it let alone get someone to buy it. Well now you can with Gina Alexander’s “Handbag and Accessory Designer Lab Tour.

With over 30 years of experience in the fashion industry and developing her own brand of handbags sold all over the world including in Nordstrom's, Macy’s, Sak’s Inc., HSN, QVC and featured on shows such as the Dr. Phil show, Gina is now opening up her knowledge, expertise and resources to young designers like yourself, to inspire you to develop your own brand and bring it to market.

To set you on the right path, Gina Alexander is inviting you on a 10 day, jam packed information filled tour of the world of fashion and design in none other than the fashion meccas of Italy! You will join Gina and 20 other would-be designers on a journey that will take you through the ins and outs of creating a beautiful line of your own and getting it to market in the most inspiring locations. Along the way you will have some down time to explore some of the most breathtaking cities in all of the world such as Rome and Florence Italy.

Join Gina on her “Handbag Designer Lab 2024 Tour” beginning in late September 2024.

Below are some of the highlights of the trip as well as some of the golden nuggets you will learn as you go through this unforgettable once in a lifetime opportunity.

Don’t miss this amazing opportunity as there are only 20 slots available this year and the slots are filling up fast!

Features:

• Learning to develop your own brand through Gina’s own 8 lesson plan
• Marketing- learn a new way of marketing that doesn’t break the bank.
• Visit one of the world’s largest e-commerce 3PL  / How you sell, has changed due to e-commerce
• Learn to sell on Amazon / we will be visiting a e-commerce company that represents some of the big names in fashion in  30 countries 
• Meet with the number one Trend Director for Accessories 
• We will visit the Private Gucci Museum (no picture taking allowed) 

Benefits:

• Draw on Gina’s expertise, experiences and knowledge through her daily lesson plan and meet some of her many mentors that helped her launch Gina Alexander Photo Handbags and take it to a multi million dollar international brand.
• Experience first hand 2 world class trade shows that are specific to your industry. One in Paris, France, home of Coco Chanel and Lanvin. Second show in the epicenter of Italian Fashion District Milan Italy!
• Gina will guide you through these 2 trade shows and cut through the 1000s of overwhelming booths and get right to the booths that meet your needs in developing your world class brand.
• Gina’s Daily curriculum crams 4 years of college level classes into 8 daily concentrated lessons specific to taking your product from development to market in the least amount of time and financial investment.

Lesson Plan Outline

1. Initial Concept (concept to tech packs)
2. Resourcing parts ie. leather, findings, fabrics.
3. How to order samples
4. Using Trend Books
5. Why go to a trade show (the do’s and don'ts)
6. The psychology of a handbag
7. How to sell on social media (a new formula for success on instagram and facebook)
8. The truth about handbags (business of fashion newspaper)
9. Understanding the importance of handbags (the evolution of handbags and their importance to women

Please contact us with any questions

See you in Milan Darling!!

The HDL Crew